5 EASY WAYS TO BOOST CONTENT ENGAGEMENT LIKE A PRO

1. BUILD TRUST

Creating an environment that customers trust is a big part of having strong content engagement. 

Be honest, authentic, and forthcoming with customers. This goes a long way in developing your brand loyalty and creating lasting, long relationships with your customers.

2. OFFER AN INTERACTIVE EXPERIENCE

Interactive experiences are memorable to consumers.

There are many ways to achieve this:

• Use various content formats like video, polls, etc.
• Create a virtual wardrobe or virtual try-on experience, like trying on glasses on a self-uploaded selfie picture
• Personalized experiences, like sharing browsing history and making recommendations based on previous browsing or purchase history
• Social sharing, giving users a chance to share your content with their friends/family through site social sharing tools you provide

3. OPTIMIZE YOUR CONTENT

Optimizing your content is about learning from your user's experience and current level of engagement to improve engagement.

• Review your website analytics and customer metrics to measure content engagement
• Focus on producing high-quality, relevant, and well-researched content that your audience is interested in
• Use storytelling to paint the picture and keep your audience laser-focused on your story
• Incorporate interactive features like polls, quizzes, and other tools to keep your audience entertained and engaged
• Experiment, and don't be afraid to try new things to see what works

FORMATTING TIPS

The formatting of your content plays an important role in how engaging your content is. Here are some tips to help you format your content for engagement:

• Creating an interactive experience: Create opportunities for your audience to interact with your content. Developing interactive content could mean using tools that allow users to write reviews, share their comments or questions, vote, like, follow, or share your content.
• Use video: Cater to the different ways your audience consumes content, including text-based and video content.
• Use bulleted and numbered lists: This improves readability and can lead to increased time on page.
• Include visuals: Engaging visuals like screenshots, infographics, and other visual content can help break up the text and make complex topics easier to understand.

Ultimately, by using these strategies, you can be on your way to boosting your engagement numbers and offering a more valuable digital content experience.

4. CREATE HIGH-QUALITY, VALUABLE CONTENT

Focus on your content quality, whether it be social media content, website content, newsletter, etc.

Examples of interactive content that keeps your audience engaged include:

• Polls: Ask your audience about their opinion. Encourage them to participate in a poll, which will force them to think about your company and how they use it in their daily lives.
• Quizzes: Get your audience involved by providing them with a quiz they can participate in.
• User-generated content (UGC):  This is user-created content not created by your marketing department. It can include reviews, video reviews, and other kinds of UGC.
• Case studies: Document a case study and share the results. Include before and after statistics, images, and videos to reveal a behind-the-scenes look at your experiment and how you conducted it.

5. USE SALES FUNNELS

Sales funnels may be one of the untapped marketing tools preventing you from providing the best user experience possible.

A sales funnel generally has 5 stages:

• Awareness: Educate your audience about who you are and what you do. Capture your audience's attention through SEO, social media, etc.
• Interest: Gauge your audience's interest and encourage them to explore it further.
• Consideration: In this stage, your user is considering your product. Build desire, engage, and rapidly respond to questions, inquiries, etc. 
• Intent: There's a clear intent to purchase. The customer may sign up for a free trial or get a quote in this step.
• Purchase: Your customer buys your product or service.

Through each step in the funnel, you have an opportunity to engage with your user. Use this opportunity to create brand awareness and ultimately, hopefully, reach the final stage in the funnel: purchase.

Here's a marketing funnel template you can use to help you create a successful sales funnel.